OUR STORY
Our journey
WE’VE COME A REALLY LONG WAY
For decades, Omugi Beef has been at the fore front of Australian beef production. It all began in 1988, when we started producing quality grainfed beef for the Japanese market. We knew even then, that this was the first step in what would be a long and successful journey.
Fast forward to today, and it’s clear the global market is in demand of Omugi Beef. It’s this demand that drives us, not only to continue to serve our current markets, but to joyfully bring Omugi to the rest of the world.
Custom
Barley Fed
When we say it’s the details that matter, we mean it. Over 30 years of knowledge and expertise has gone into creating Omugi Beef. We know how to produce grainfed beef, and we know what it takes to make it exceptional.
That’s why our Omugi cattle are sourced from our trusted livestock partners, so we know exactly where they’ve come from, with 100% traceability.
It’s also why they’re raised on some of the most pristine cattle environments in Australia, and why we’ve chosen to feed our cattle a custom barley ration. It’s the ‘secret’ ingredient that creates the unique flavour, texture, juiciness and light marbling, that Omugi Beef is renowned for.
The standard that matters
Omugi Beef is graded by Meat Standards Australia (MSA), a global eating quality system, developed through extensive research and consumer testing. Every factor is taken into account that affects eating quality. By measuring maturity, breed, meat colour, marbling, pH and acidity, through to nutrition, MSA is able to predict the quality of beef well before it’s on your plate, taking all the guesswork out for you.
As an MSA producer, we also follow strict animal welfare, handling and transport practices, including traceability through the entire supply chain. Only beef that meets
all of the specifications are identified as MSA Graded.
